Football may be global, but the way fans talk about it is local. Ligue 1 needed source content reshaped for a LATAM Spanish audience, with particular relevance for fans in Mexico.
The brief
Build a dependable weekly localisation process for current and evergreen editorial—from fixtures and player profiles to rivalries and league legends—without losing the tone and excitement of the original content.
The approach
A dedicated team of LATAM linguists reworked the source material for the target audience. A football-specific translation memory helped keep club, player and competition terminology consistent as the content library grew.
The workflow balanced timely match-led material with evergreen stories that could deepen fans’ relationship with the league between fixtures.
More than direct translation
Localisation considers which references land, how football is discussed in the territory and what level of explanation a reader needs. That process helps an international league sound present in the market rather than distant from it.
One competition. A voice that feels at home in the market.
The result
Ligue 1 received a consistent stream of LATAM Spanish content shaped for fans in the region, supported by a repeatable terminology and review process that could keep pace with the football calendar.